Bookmaker and Exchange rules state that:

- If a Player starts the game then their Player Goalscorer and Shots bets are live.
- If a Player starts as a sub then their anytime Goalscorer, last Goalscorer and shots on target bets are live. We suspect that bookmakers may be guilty of exploiting punters using this rule – we often see bookmakers boost the price of a player to score in a game when there is uncertainty as to whether they will start.
- If a Player starts as a sub and comes on at 0-0, his First Goalscorer bets are live if the market is still open (e.g. it is 0-0 or the only goal has been an own goal.)

Team news occurs one hour before Kick Off. Therefore when we bet before team news there is a risk that our player does not start, and this has a tangible affect on the value of our Player bets.

We can assign a subjective probability to the chances of a player starting. All of this will be guesswork – only a handful of people will know the lineup ahead of team news, and even then this will be subject to change and warm-up injury. We can get expected lineups from a number of different sources, such as whoscored.com, four four two magazine, rotowire, fantasyfootballscount.co.uk etc.

Before team news the probability of a player starting will have an affect on the xG of the player. If a player doesn’t start and takes no part of the game then the EV calculation is inconsequential; all bets are void and we neither win or lose EV.

## Player starts in Starting Lineup XI

Lets assume that a basic calculation for Player xG has already been made for the game (see previous blog on calculating Player xG). If a player starts then then we can assume their expected goals per minute (xG per minute) by estimating their playing time before being substituted.

## Player starts on the substitute bench

If a player starts on the bench we can similarly estimate their expected playing time. With the xG per minute from the table above we can now estimate a new Player xG given the player starts on the bench. (Note that in this table I have used a simplified methodology where I have assumed a uniform number of goals is scored in each minute of a match. We could further enhance these numbers by considering the fact that a higher frequency of goals is scored later on in the game)

In the table above we can see that substitutes have a significantly higher AGS price with the same xG per minute. This price can be observed on the exchange pre-team news as these prices need to factor in a “risk of not starting”. However this risk will not be observed at the bookmaker.

Lets assume a player has fair odds of 2.0 for scoring in a full match of 95 minutes. The graph below shows the probability of the same player scoring based on a range of playing times:

We can combine the expected Player goals in the two tables above by a weighted function that is based on their expected playing time and the probability of them starting in the game / starting on the bench. The overall risk of not starting can therefore be quantified into the AGS price (and similarly into prices such as Shots on Target) by:

- The chances of starting on the bench
- The expected minute the player will be subbed on
- Expected player minutes in the game (calculated from 1 and 2)
- Player xG
- xG per minute (Calcualted by 3 and 4).

The table below shows an example of this process with varying degrees of probability that a player starts:

We can mitigate the risk of a player not starting by

- Only betting after team news
- Only betting on players with a very high certainty of being in the starting lineup
- Comparing the price of a player at the bookmaker to the exchange. If there is a wide discrepancy between the two prices then we can be confident that the exchange price includes a risk factor for the expected playing time of that player.
- For a player that has a non-zero chance of starting on the bench –we can estimate the xG per minute and expected playing minutes in the game to calculate the players AGS price. Such a calculation will be subjective, and a wide range of prices should be expected to be obtainable trading on the exchange.