Public Blog

7-a-side invite and a Shameless JustGiving Ukraine Plug

Five Figure Lucky 15 Congratulations to the anonymous bookiebasher who won five figures (£10k+) on a Lucky 15 this weekend. We love it when members get in touch to tell us about their success and their big wins, something that happens mostly in private because people don’t want the risk of being identified as Advantage …

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Singles or Lucky 15s – a historical results exercise

https://www.youtube.com/watch?v=MHxWsx5nKFU What shall I bet on – singles or multiples? Recently we posted a “Betting Multiples video” advocating that betting  in multiples is preferable to singles (see video at the bottom of this blog). Betting multiples minimises restrictions whilst compounding value.  Which kind of multiple should we bet on? The answer can be complex and …

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Estimating Player xG

This blog presents two methods for estimating Player xG Method 1 – First Principles from Match xG Method 2 – Benchmarking against market information Goalscorer markets can be highly volatile Volatile markets can lead to edges if we have confidence in our numbers. To estimate value in Player Goalscorer markets we benefit from estimating the …

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